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Designing pins to increase PAC giving

Lapel pins are a popular way to identify PAC donors—and their contribution levels—at association events

July 25, 2014
By Lori Sharn

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Black is the new green for ArchiPAC, the political action committee of the American Institute of Architects.

Architects are famously fond of the color black, so in 2013 ArchiPAC created a lapel pin with a black background for its highest giving level. The move corresponded with seven people putting up $2,500, topping the previous highest contribution by about $500. Other pin colors are white, silver and gold.