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Chicago-area Holiday Showcase returns as in-person event

Association Forum is seeking to reunite association professionals after COVID-19 pandemic forced last year’s showcase to go virtual


Nov. 29, 2021
By Walt Williams

The Chicago-based Association Forum is bringing back its annual Holiday Showcase as an in-person event, making it the organization’s largest gathering since the pandemic started in early 2020. The agenda includes speakers and education sessions on topics ranging from association leadership to member engagement.

The 2021 Holiday Showcase will be held Dec. 13 and 14 at Hilton Chicago, with the related CEOnly Summit on the first day of the event. There are currently no plans to offer any portion of the event online. Association Forum Interim CEO Suzanne Berry said some hybrid elements remain an option, although the group’s members and show exhibitors have shown little interest.

“It just seems there is this pent-up interest to do a meeting like this, so we’re doing it,” she said.