With peers willing to help each other, some leaders are bringing in CEOs of other groups to amplify message or provide new perspectives
From left, NGA's Larkin, ABA's Neely, CSPA's Caldeira and the Beer Institute's Jim McGreevy at a recent Beer Institute panel.
Photo: Paul Morse
Sept. 8, 2017
By William Ehart
The association executive community is a tight-knit one and chief executives are happy to help peers on a variety of issues, including advocacy.
Such a willingness can be leveraged by inviting CEOs who represent related industries to present at your conferences and board meetings.
Peter Larkin, CEO of the $7 million-revenue National Grocers Association was among three association leaders invited by Beer Institute CEO Jim McGreevy to join a panel at the group’s annual meeting in San Diego in May.