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CEO Update Live: Top executives discuss how to lead change

Shay, Lugar and Freeman took different routes to transforming their organizations; staff culture, member communications are critical

Event overall

From left, CEO Update Managing Director Mark Graham, AH&LA CEO Katherine Lugar, AGA CEO Geoff Freeman and NRF CEO Mattew Shay at the CEO Update Live: Changemakers event. Photos by Danielle Ranck.

 



Feb. 19, 2016
By William Ehart

Matthew Shay, Katherine Lugar and Geoff Freeman entered the groups they now lead at different times and under different circumstances.

But change was needed at each, and the three prominent association CEOs discussed how they proceeded and how they ensured board backing at the CEO Update Live: Changemakers event Feb. 11 at the Loews Madison Hotel in downtown Washington, D.C. CEO Update Managing Director Mark Graham moderated the event.