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Boards’ strategic vision, decisiveness fuel association success

Association executives say in survey that a handful of board characteristics are most helpful in improving overall group performance

Fuller, SchultzFuller, left, and Schultz

Sept. 13, 2019
By Martin Berman-Gorvine

Association leaders who rate their groups as successful also give their boards high marks on a number of characteristics, foremost among them strategic thinking and rapid decision-making.

These results are from a survey of 163 association leaders conducted by two association management company executives: Erin Fuller, president of association solutions at MCI USA; and Greg Schultz, executive vice president at Kellen. More than two-thirds (68%) of survey respondents led professional societies, 23% led trade associations and the remainder led charities or other kinds of groups.

Fuller said the survey is a pilot project that came out of her and Schultz’ work with ASAE and the AMC Institute. Initial results were presented at the recent ASAE annual conference in Columbus, Ohio.