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Beacons can tap goldmine of data, if groups learn to aim it

Tracking technology now used to reshape trade shows, conferences and other events by providing details about attendee behavior

Feb. 2, 2018
By Walt Williams

Beacons have become a tool in recent years that can track visitor activity at trade shows and other association events, but some groups are only now tapping the technology’s true potential for improving the experience for attendees and exhibitors alike.