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Associations seek to reverse drop in foreign visitors to U.S.

Tourism industry groups form Visit U.S. Coalition; travel slump’s impact on trade show, meetings attendance uncertain

Visit U.S. Coalition logo
Feb. 2, 2018
By Walt Williams

Business groups are worried that a recent decline in foreign visitors to the U.S. could have wider economic implications for the nation’s tourism industry, but just how that drop is affecting attendance at association trade shows and other events is unclear.

The U.S. share of global travel declined from 13.6 percent in 2015 to 11.9 percent in 2017, according to figures released by the Visit U.S. Coalition, a group of 10 associations representing the travel industry and broader business community. A drop of fewer than 2 percentage points may not seem like much, but the U.S. economy would have generated an additional $32.2 billion in spending and 100,000 jobs had the nation retained its 2015 market share, the coalition said.