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Associations are taking a new look at value of membership

Traditional model of occasionally raising dues to cover costs ignores the worth of benefits associations provide; most ‘grossly’ underpriced

Dues hikeFrom left: Mook, Moery and Barken

Sept. 16, 2016
By William Ehart

Four years ago, the International Coach Federation had an attrition problem—many of its members were beginner, part-time or hobbyist coaches who tended not to stick around.