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Association turns to video game to steer kids to trucking

Facing an industry shortage in technicians, American Trucking Associations seeks to spark interest through smartphone app

TMC SuperTech: The Game screenshotCareer play: Players perform maintenance and repairs on a fleet of tractor-trailers in a new video game for mobile devices developed by the American Trucking Associations.

April 30, 2021
By Walt Williams

The fastest way to a teenager’s heart is through a smartphone, or at least that’s the theory behind the American Trucking Associations’ latest attempt to recruit young people into its industry.