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Association Newsmakers: Creating a successful association culture

American Trucking Associations COO Elisabeth Barna explains how her group used a leadership change to redefine its culture.

VIDEO LIBRARY

Bellaman

Remaking your meetings
Associated Builders and Contractors CEO Michael Bellaman says holistic approach needed to balance expectations and financial limits.

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Harman

Smart strategic branding
American Forest & Paper Association CEO Donna Harman says trade groups shouldn't assume people know what they do.

Tomasso

The changing reality of executive search
Executive recruiter Stephanie Tomasso says more associations seeking CEOs with business expertise, able to motivate grassroots advocates.

Keller

When should your organization go to court?
CFP Board CEO Kevin Keller says groups must be prepared for both the legal fight and media reaction.

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