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Appealing to startups means catering to their unique needs

Associations need to keep in mind that new businesses are pressed for time and money, and so should tailor offerings accordingly

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Nov. 20, 2020
By Walt Williams

The U.S. is in the middle of a startup “boom,” with new businesses being launched at record rates. That trend may be an opportunity for associations to bring in new members if they are willing to rethink their offerings and value propositions.

The U.S. Census Bureau has been tracking new business creation for decades. After an initial drop-off in new business applications at the beginning of the pandemic, numbers began to shoot through the roof, according to NPR’s Planet Money. “The third quarter of 2020 is the highest quarter of applications we’ve ever seen,” University of Maryland economist John Haltiwanger told the news program.