While group no longer represents a majority of doctors, it stemmed member losses through focus on advocacy, equity and technology
July 23, 2021
By Walt Williams
The American Medical Association once counted a majority of U.S. practicing physicians among its members, although today that figure is around 25%. Still, the association recently celebrated 10 years of consecutive membership growth, which CEO James Madara attributes to advocacy, embracing technological innovation and a focus on health care equity.
“The hypothesis was you engage physicians, you give them products that they need, and you can convert that into membership,” Madara told CEO Update.