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Alexa, ask my association how voice technology can help me

American Academy of Orthopaedic Surgeons experimenting with Amazon Echo to provide member services, answer basic question

March 3, 2017
By Walt Williams

Amazon EchoAmazon Echo was among the top-selling gifts of last year’s holiday season, but can “Alexa” be put to use for associations? One group may soon find out.

The American Academy of Orthopaedic Surgeons is experimenting with the technology to see if it could provide a new way for members to interact. Chief Technology Officer Bill Bruce demonstrated a working prototype at an ASAE technology conference in December. The next step—to show off the device at the AAOS Annual Meeting in March and get member feedback, he told CEO Update.

“Once we get back from that, we will have a sense whether natural language processing has a future for us,” he said. “I’m sure it’s going to be received enthusiastically—I’m optimistic about that. The question is will people use it?”