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CEO DATELINE - NFIB redesigns logo, website

May 14, 2018
By Walt Williams

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The National Federation of Independent Business unveiled a redesigned brand and logo Monday as the business group prepares for its 75th anniversary in June.

Unlike similar efforts by some other associations, NFIB kept its name but adopted a sleeker, more modern logo. The new look “captures the strength of NFIB and our drive to stand up for small and independent

businesses,” CEO Jaunita Duggan said in a news statement. “But this new brand is much more than a new look,” she said. “It is the public visual of our continuous commitment to our members to serve as the voice of small business for the next 75 years and beyond.”

The new logo and website can be viewed at