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CEO DATELINE – SGIA acquires media company

Aug. 7, 2019
By Walt Williams

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The Specialty Graphic Imaging Association has purchased the business-to-business media company NAPCO Media, which produces several printing industry publications.

Under the terms of the deal announced Tuesday, NAPCO Media will become an LLC and operate independently of the association. All the company’s media staff and business units will remain in place and continue to operate out of its Philadelphia offices. SGIA is based in Fairfax, Va. The association did not disclose how much it paid for the company.

NAPCO is the owner of the industry publications Printing Impressions, Packaging Impressions, PromoMarketing, In-Plant Impressions, TotalRetail, Target Marketing and Wide-Format Impressions. The company and SGIA formed a strategic partnership in 2017 to launch a trade show, PRINTING United. The acquisition further cements that relationship.

“In an industry where traditional boundaries and segments continue to come together, an organization that spans the breadth of the industry is needed more than ever,” SGIA CEO Ford Bowers said in a statement. “Research, education, training, relationships, government affairs, technology and more are not nearly as siloed as they once were. It is imperative that organizations develop a broad ability to address market needs, either through more close-knit collaboration or, as in this instance, combination.”

NAPCO President Dave Leskusky said the acquisition was “more of a vertical merger designed to capitalize on our unique strengths and lay the foundation for organic growth.”

“Our current plan amplifies the strengths of each company to extend our reach as a combined organization across all of the audiences we serve,” he said.