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CEO DATELINE – Gaming association establishes marketing code for sports betting

May 15, 2019
By Walt Williams

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The American Gaming Association has released a set of voluntary regulations for advertising and marketing sports betting exactly a year after the U.S. Supreme Court struck down a federal law restricting the practice.

The regulations outlined in AGA’s “Responsible Marketing Code for Sports Wagering” was developed in coordination with its members, the association said in a statement. The code establishes self-imposed restrictions on target audiences, outlets and materials branding.

The release of the code was timed with the one-year anniversary of the Supreme Court’s decision in Murphy v. the National Collegiate Athletics Association, in which the justices struck down a federal law that prohibited sports betting in most states. AGA is working to get more states to legalize wagering.

“For several years, the gaming industry has been committed to driving the illegal market out of business for the benefit of consumers, state and local economies and the integrity of both games and bets,” AGA CEO Bill Miller said in a statement. “The gaming industry has an obligation to extend our decades-long commitment to responsibility to this growing sector, and that’s exactly what this effort codifies.”

AGA said seven states have started offered single-game sports betting since the Supreme Court decision while six more states and the District of Columbia have authorized legal markets.