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CEO DATELINE – ASAE announces Gold Circle Awards winners

April 10, 2020
By Walt Williams

ASAE will recognize more than a dozen associations this year for their efforts in marketing, membership and communications, although the awards ceremony will become a virtual event as a result of the COVID-19 pandemic.

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ASAE announced the winners of its 2020 Gold Circle Awards on Thursday after receiving 189 submissions across 15 categories. A ceremony recognizing the recipients was originally slated to be held this month during the association’s Marketing, Membership & Communications Conference, but the event was canceled. Instead, ASAE will honor the winners during a virtual celebration on April 17.

The conference “has always been a tremendous platform for the Gold Circle Awards,” ASAE Chief Marketing and Communications Officer Robb Lee said in a statement. “And while the current health crisis forced the cancelation of the event, it does not diminish the extraordinary work of the Gold Circle Awards winners, nor our ability to showcase and share how their efforts move their organizations and the community forward.”

The 2020 Gold Circle Awards winners are:

Overall Excellence Award Winner
Infectious Diseases Society of America; #WhyIVaccinate: Taking Twitter by Storm to Spread the Truth About Vaccines

Advocacy Campaign
Advanced Medical Technology Association (AdvaMed); Saving Jobs and Lives—End Device Tax

Convention/Meetings Marketing Campaign
Insured Retirement Institute; IRI Annual Conference Marketing Campaign

Digital Content
Infectious Diseases Society of America; #WhyIVaccinate: Taking Twitter by Storm to Spread the Truth About Vaccines

National Association of Independent Life Brokerage Agencies; Perspectives Magazine

Association of Equipment Manufacturers; AEM Industry Advisor e-Newsletter

Media/Public Relations Campaign
Institute of Management Accountants; Management Accounting—The Gateway to More

Member Retention Campaign
American Urological Association; Stretching Beyond Excellence—American Urological Association’s 2019 Member Retention Campaign

Membership Recruitment Campaign
IPC; IPC Membership Recruitment Campaign

Member/Volunteer Engagement Campaign
ISACA; ISACA's 50th Anniversary: Honoring Our Past, Innovating Our Future

New Product/Service Launch
Chicago Association of REALTORS®; Young Professionals Network (YPN) Real Estate Boot Camp

Print Magazine
American Optometric Association; Member print magazine (AOA Focus) redesign re-imagined

Rebranding Campaign
National Association of REALTORS®; That's Who We R 2019 Consumer Advertising Campaign

National Hospice and Palliative Care Organization; My Legacy, My Hospice: Lou's Story

Society of Surgical Oncology; SSO Website

ASAE also presented Merit Awards to applicants who had a very strong submission and project but ultimately were not chosen for Gold Circle Awards. They are:

Digital Content
Society of Women Engineers; Society of Women Engineers' "Diverse" Podcast

American College of Allergy, Asthma & Immunology; College Insider

Member Retention
AAMI; Membership Restructuring Initiative

Member/Volunteer Engagement
Austin Board of REALTORS®; Be A Member Campaign

Rebranding Campaign
American Physical Therapy Association; ChoosePT

National Association of Criminal Defense Lawyers;