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CEO DATELINE – AEM unveils new logo

AEM logosAEM's old logo, left, versus its new logo, right.

Jan. 8, 2019
By Walt Williams

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The Association of Equipment Manufacturers has a new look for the new year.

AEM unveiled a new logo Tuesday that reflects “how its more than 1,000 members build momentum for the industry,” the association said in a statement.

“The launch of our new logo embodies the spirit of AEM to move the off-road equipment industry forward,” AEM President Dennis Slater said. “It reflects what we are doing at AEM in the thought-leadership space – with our Thinking Forward events and Annual Conference, as well as our advocacy, market information, shows and other services we offer our members.”

“This logo represents a new era of how together we build momentum for equipment manufacturers and for society at large,” he added. “We’re so proud of the work we do and this new brand identity represents the energy and change taking place in our industry through new technologies and opportunities.”