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Groups start promoting new domain names to members

Construction firms can get discount on addresses ending in .build; 500,000 NAR members to get .realtor free for first year

March 21, 2014
By Lori Sharn

Associated General Contractors of America wants to help members cut through the online clutter. Beginning in mid-April, AGC members can receive a discounted price for a new address using .build—one of hundreds of new generic top-level domains to be added to the Internet this year and next.

“It will be easier for our members to be found,” said Jeff Wilson, AGC chief marketing strategist. “It was an opportunity for us to join the train early as well.”

Unlike some other associations taking part in a vast expansion of Internet domains, AGC won’t control or operate a registry. Instead, the trade group has an agreement with the private company that maintains the .build domain and database. AGC anticipates making little or no revenue from marketing .build.

The Internet Corporation for Assigned Names and Numbers received 1,930 applications for new TLDs in 2012. Now, a number of associations are getting closer to rolling out new domains, though some still face challenges—and challengers.