ASSOCIATION NEWSMAKERS
Susan Neely: President and CEO, American Beverage Association

In a conversation with CEO Update, the Washington veteran takes viewers from her time as fledgling congressional staffer to the excitement of early days at the brand new Department of Homeland Security and finally to her tenure as head of a significant association. Along the way she talks about meeting the challenge of work-life balance, her transition to an association career, effective advocacy strategies and the new communication landscape for trade groups. She even shares her broad stroke blueprint for her own future.