Associations are slicing and dicing survey data to gain more insights about what members say they want—versus how they actually behave. "You can have two individuals with very similar demographics, but their motivation and how they want to engage with the association can vary considerably," said consultant Sheri Jacobs.
In this first episode of CEO Update's new video series, National Retail Federation CEO Matthew Shay discusses what his organization has done to keep its trade show a rewarding experience for both exhibitors and attendees in a digital age.
Peer-to-peer exchanges are part of expansion plans at the Private Equity Growth Capital Council. The 7-year-old group had to focus solely on advocacy at first, said CEO Steve Judge, but "people really benefited from a gradual movement into those member services."
New head of Beer Institute wants to grow organization, bringing into the fold many new industry players that have sprung up recently. “My view of dealing with disagreement is to start by finding what people agree on and start from there,” he said.