Associations are slicing and dicing survey data to gain more insights about what members say they want—versus how they actually behave. “Survey research is a lot like a rusty lamppost,” said Mark Dorsey, CEO of the Professional Ski Instructors of America-American Association of Snowboard Instructors. “It may illuminate, but you don’t want to lean on it too hard.”
In this episode of Association Newsmakers, International Franchise Association CEO Steve Caldeira speaks about his organization's involvement in the minimum wage fight and the steps taken to get members engaged in policy issues.
CEO's sudden departure after 14 years at the helm leaves the Boulder, Colo.-based group without a leader, but Hugelmeyer believes the association is in strong enough shape in terms of finances and staff to continue on without him.
New head of Beer Institute wants to grow organization, bringing into the fold many new industry players that have sprung up recently. “My view of dealing with disagreement is to start by finding what people agree on and start from there,” he said.