Wanna be CEO? Rising to top-paid lobby list is good omen
Six of the 100 highest-paid registered lobbyists at associations have become CEO in the past year, and two more have become COO.
CEO Update
The best ways to communicate value are success stories, targeted messages at audiences
Today’s businesses and professionals have limited time and limited dollars, so if associations are trying to convince members to part with both, they need a compelling message about what they deliver, according to association consultants. “It is not just about addressing challenges. It is about solving problems,” said Dan Varroney, CEO of Potomac Core Consulting.
American Forest and Paper Association taps Brock as CEO
Current head of Aluminum Association to succeed Donna Harman, who will retire later this year after leading group for more than a decade.
Need promotional video? Consider crowdsourcing to boost clip library
Associations are having success soliciting short videos about profession or industry; some groups run contests with prizes for winners
Timmons traces arc from young politico to power player
CEO of the National Association of Manufacturers has bolstered group’s finances and D.C. presence, forged constructive relationship with Trump