No single strategy has proven to be a sure-fire way to recruit members to an association or professional society, but consultants says the ones that work share similarities. “The people who are most likely to convert to membership are the people who have experienced some value from the organization,” consultant Jodie Slaughter said.
Following the successful debut of the Roundtable for large-association chief executives, CEO Update has created a similar, invitation-only peer group for the CEOs of midsize associations.
Society for Human Resource Management grew during CEO's tenure to $122 million in revenue and nearly 300,000 members. He retires effective Dec. 31; a search for Jackson's successor is starting.
Forum working to expand concept of diversity and inclusion through a Welcoming Environment initiative. CEO Michelle Mason says an online resource kit will launch this summer.