Even the most strident opponents must come together at times to further their mutual interests. “You can fight tooth and nail, but at the end of the day you’re going to trust that association to work with you on the issues where you work together,” said Robert Hay, executive director of the Association of Government Relations Professionals. “You’re all about getting things done for the members.” Find out how some the biggest rivals among associations put aside differences and get along.
Leaders of the most successful business groups achieve ends by political and PR campaigns, unifying members, boosting shows to fund advocacy and mastering earned media.
Juanita Duggan has strong ideas on touting economic impact of clothing and shoes; plans new ‘museum’-like offices in Washington. "We want to look like what we are,” she said.
Woody Sutton to leave Equipment Leasing and Finance Association at end of year, will be replaced by COO Ralph Petta. The CEO, a former rear admiral in the U.S. Navy, has led $9M-revenue group since 2010.